KSh 200

If you want to differentiate your business and products from those of rivals and attract and retain clients, you should provide great customer service. This PDF article tells you exactly how to do that. It takes you through 26 methods that can be used to offer great customer service…

  • What is Customer Service?

  • Customer Service Policy

  • Take care of non-buying customers too



Most products and services that people buy are offered by many competing businesses that sell literally the same or similar products at almost the same prices. There is virtually nothing to differentiate the products other than the name of the business and its location. Even goods and services that have identifiable brand names cannot escape competition because of close substitutes. Given this situation, the main reason then why people buy from one business and not another boils down to proximity to the product and the customer care they receive.


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