Strategic planning involves strategic thinking. Strategic thinking is an exercise through which a person applies the mind to think about, research, review, and evaluate a situation, factors, facts, and information, and out of this process he or she comes up with smart methods that if implemented can create an alternative future, usually a better future position, for themselves, others or a business. Engaging in strategic thinking allows you to brainstorm and think outside
the box to come up with solutions to current issues confronting the business or new ways of doing things and serving the market.
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